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Here’s what made public relations firm Pierce Mattie’s hot list this year by way of beauty:
- Expensive airbrushing is out and self-tanning is in.
Summer skin will be muted with self-tanners showing a softer side of bronze this year. Consumers who spent upwards of $70.00 a session to keep that glow for one week last summer, will find themselves at their local pharmacy getting a tube of sunless tanner from DHA, Hawaiian Tropic or Jergens for under $10.00
- Understated highlights will replace Versace vixen, foregoing the bold and demarcated styles of seasons past.
Consumers will opt for the affordability of a subtle style’s longer lifespan versus the high upkeep of brighter looks. Teens are expected to look into classic favorites like Sun-In, with parents following the do-it-yourself trend.
- Coupons and value-added shopping will forefront in consumers’ minds, with sales reaching record peaks during the summer season.
It will be one red, white and blue sale after another. Consumers who favor gifts with purchase at the cosmetics counter will be in luck—rumor has it that those leftover goodie bags from this winter will reappear on the selling floor before June.
- With massive layoffs and cutbacks, it will be no surprise to see some executives taking an extended summer off working on their resumes while sunning at the beach. This translates into higher sales for sunscreen brands like Coppertone, Banana Boat and La Roche-Posay.
Unless otherwise specified, a product review is based on a product sent by a representative of the company.
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The Trends for Summer by Elke Von Freudenberg [ Blog ], unless otherwise expressly stated, is licensed under a Creative Commons Attribution-Noncommercial-No Derivative Works 3.0 United States License.
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