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Thursday March 18th 2010

PINK PRODUCT: FHI Heat Styling Iron

200909211143

It’s FHI HEAT &PINK-LINK together again to raise awareness with it’s new Charitable Concept Styling Iron.
200909211145

FHI Heat is partnering upwith Pink-Link (www.pink-link.org), a grassroots, non-profit (501.C.3) organization that provides online support to survivors of breast cancer and others affected by the disease.

Enter FHI Heat to donate to Pink-Link a portion of proceeds from the sale of its new Do More: Awareness styling iron.And this iron isn’t the only one.There are three different color-coded styling irons in the Do More series, each color benefiting a unique charitable cause.

The mission of Pink-Link is to create a virtual forum to provide support for women already diagnosed with breast cancer. The non-sectarian site hosts the only online searchable database of breast cancer survivors. A member can search and connect with other members with privacy and confidentiality through the Pink-Link email system. The site also provides professional support in the areas of nutrition, fitness, holistic health care and skin care through its “Ask the Expert” forum. Pink-Link has over 3,300 members in all 50 states and internationally.

The Do More: Awareness styling iron features a ultra sleek pink, 1-inch plateswith fixed temperature control.Other features include: 3 layers of ceramic coating on the plates and a PTC heater – larger than any other PTC heater on the market – which allows it to heat up quickly and instantly recover heat upon contact with hair.

The Do More: Awareness styling iron retails for $120.00. FHI Heat will donate $1.00 from each sale of each styling iron to Pink-Link, and highlights the mission of Pink-Link on the product packaging.

About the Do More Series
Other color-coded irons in the series of Do More styling irons will spotlight different charitable causes: Do More: Water addresses the global need for clean water through a blue-plated iron; and Do More: Earth addresses reforestation through a green-plated iron and benefits Trees for a Future (
www.treesftf.org).

The new Do More: Awareness series of styling irons is available in September 2009 at all Ulta, Pure Beauty, Beauty First and other fine salon locations, as well as via toll-free number at 877.FHI.HEAT (877.344.4328) and online at www.fhiheat.com.

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Unless otherwise specified, a product review is based on a product sent by a representative of the company.


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