Looking always, (and I mean, always..) for a great foundation that stays put, covers amazingly well, and doesn’t 1. dry out my NY winter skin, and/or 2. leave my face breaking out, Maybelline sent me their latest in their foundation arsenal.

Enter, the (wait for it..) Instant Age Rewind The Eraser Treatment Makeup. A mouthful, no?  Okay, long name short, it’s the one with the round sponge ball on top.

Touted to erase fine lines, creases and age spots with Instant Age Rewind® The Eraser, it’s a first anti-aging makeup combining a patented Micro-Corrector Applicator and a breakthrough formula with active ingredients.

• Patented micro-corrector applicator micro-fills and smoothes imperfections on skin’s surface

• Super-Concentrated formula with Goji Berry and Collagen tightens & improves skin elasticity

• SPF 18 Sunscreen helps protect skin from sun damage

• Clinically proven effectiveness*

*Based on a clinical study

So I’ve been playing with the Creamy Ivory shade which is a touch lighter than my skin color, but happy to say that it covers my dark patches on my face nicely.  And yes, this stuff covers great.  But there’s a few things you gotta know about this foundation if you’re tempted to try it.

First off, the sponge ball tip applicator. While the idea sounds great, and looks great in theory, it really doesn’t work that well. It’s too small to do that great a job. It does apply it on, but because the sponge is too small, it tends to streak in on in long rows that you end up having to use something else to blend it in with anyway. I tend to use my fingers after I’ve rubbed in on.  The cool part is the ‘eraser’ factor. You can literally see it ‘erase’, (meaning lighten) the areas on your skin, and it is buildable as well.  Note to Maybelline: they may want to try a smaller version of the sponge ball applicator for a under eye covering product, which might work better because you’re covering a small space.

The next thing to get use to was the ‘feel’ factor. It’s actually quite slippery and greasy as it goes on. Not sure what ingredient is doing this but it’s really an oily feel to the product as it slips on. But, give it a minute and the foundation doesn’t look shiny at all, or feel that way.  So while I’m waiting for a whitehead or blackhead here to creep up, after a solid week of usage, nothing has happened yet. Usually with me, I’ll get something in 2/3 days of use.

Also, while the feel is slippery going in, just set with a touch of powder and it’s gone and any shine (though very slight) is gone as well. How does it last? Great. Hours later and it looks like I just applied it, with no creasing or fading.  And yes, after days of wearing it, I’m still reaching for it when I do my makeup in the a.m.

CONS:

• The slippery feel, though it goes away.
• The sponge ball applicator is a weird size and doesn’t do that great a job applying.

PROS:

• The non feel and coverage of the product.
• No creasing or fading.

Unless otherwise specified, a product review is based on a product sent by a representative of the company.

The PRODUCT REVIEW: Maybelline Age Rewind Eraser Treatment Makeup by Elke Von Freudenberg [ Blog ], unless otherwise expressly stated, is licensed under a Creative Commons Attribution-Noncommercial-No Derivative Works 3.0 United States License.