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Thursday September 2nd 2010

CEW Award Nominees Preview

Every year, CEW presents their best of the best in beauty products (or as I’ll call it, my beauty mecca) and presents it to their CEW members to be viewed, tested, and voted on for the honor of receiving the coveted CEW Best of Beauty Award. Let’s just say it’s like the Oscars for the beauty world.

I was honored with an invitation to see the products that were being nominated and see first hand, what the best of the best had to offer in the past year of beauty.. and let’s just say it was like being a kid in a candy store.

Wondering though aisles and aisles of beauty, in all categories, from perfume, to hair color, to body products, to eyeliners, mascaras and beyond, there were a few that immediately caught my eye that I just had to share with you.

So here I present my own little Best of Awards from the CEW nominees…. may the best man (aww, make that beauty genius) win!

The “Finally Someone who got it Right in Hair ColorTouch Ups” Award:
This goes to TouchBack by Colormark. Finally someone that understands the needs of women who color their hair and want to look amazing between those expensive and time consuming hair color appointments. Enter the Hair Color Marker. While others have tried, they don’t quite do it, as in too small applicator (takes forever to put on), formulation which dries the scalp, colors that are just weird, or such little product that you’re out in 2/3 applications.

The Hair Color Marker is a wide tipped (say 1″) flat applicator, with color that won’t rub or flake off as it bonds to hair. Lasts until your next shampoo and removes with water if it gets on skin. Can’t wait to try this one personally myself.

The Al Gore Would Be Proud 100% Natural Award:
We love natural and organic and all that, but Physician’s Formula took it to a whole other level. The 100% Natural Origin Mascara, with 100% of it’s total ingredients are from a natural scource, is Ecocert® Certified Organic, and has complete recyclable packaging. Even the mascara brush and wand is 100% recyclable. Yes, Al Gore would be proud.

The “Best Friend For Acne Skin” Award:Jane Iredale is known for their mineral makeup line, sold in spas and salons across the country, but here is a double duty product that helps naturally sooth irritated break outs, and provides a skin smooth surface to conceal and cover.

With their Zap&Hide blemish treatment stick, one side of the double sided stick contains the clear anti-septic and anti-inflammatory botanicals and provides a better surface for foundation and concealer to glide on, while the other side does the hiding with concealer, available in 3 shades.

The Most Heavenly Scent of the Night Award
Goes to the amazing, we had no clue Kat Von D Fragrance in Saint. Where have we been? So heavenly and decadent, I wanted to eat it. With the scents of Mirabelle plum, mandarin, Tiare flower, musk and sandlewood, this was to die for, and yes, my new favorite scent.

And the last but not least (yes, we saved the best for last…)


The Makes Me Wish I Was a Teenager Again Award:
We love those that think outside the box and bring out the kid in us, and while it may not be beauty related, the super chic inventor of the YoYo Retractable Lip Gloss rolled all those together into one.

A mini lip gloss, on a retractable cord, with a clip to attach to your bag or purse. Genius. Oh, and we almost forgot. The colors and scents and, wait for it: taste, was to die for. I got the bubble gum and was happily licking away while my friend got the Chocolate. Our super chic presenter had her YoYo Lipglass bedazzled in crystals which made us revert even more into the glory days of when we were young.. awww, to be young again. Hint: Try this lipgloss, you’ll get there really quick. ;)


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Unless otherwise specified, a product review is based on a product sent by a representative of the company.


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