L’Oreal Gets Innovative

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Introducing a new way to color your hair. Introducing L’Oréal Professionnel INOA

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INOA stands for INNOVATION NO AMMONIA and it’s the first permanent professional hair color to use the breakthrough ODS Technology (Oil Delivery System). So if you’re looking for a better way to color your hair, this just might be it.

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ODS is a break through oil-based delivery system that maximizes the effectiveness of the permanent haircolor process, while providing 2x more lipid protection to hair (compared to their leading professional permanent haircolor brand).

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The revolutionary INOA haircolor system comes in 3 parts:

Oleo Gel + Rich Developer + Color Concentrates.

It allows for lightening up to 3 levels and ensures an exceptionally even color from scalp to ends. INOA offers extraordinary results with no odor, and no worries about scalp irritation.

It is available in 49 shades that offer an exact and predictable color palette, with up to 100% coverage of white hair.

INOA is only available to the professional salon, so visit their website for additional product information and to locate your L’Oréal Professionnel Salon at http://www.inoa-us.com.

Connect with INOA:

www.facebook.com/inoaus

www.twitter.com/INOAUS

www.youtube.com/user/inoaUSA

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Unless otherwise specified, a product review is based on a product sent by a representative of the company.

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