Sam Brocato Unveils Renovated Soho Salon + New Products

Sam Brocato just may be the hardest working man in the salon industry and his latest batch of news is proof.

His Sam Brocato Salon in Soho has just undergone a total renovation and is ready for business! The salon now touts several unique features such as the Cloud 9 Shampoo Bar which features state-of-the-art seating, individualized shampoo and conditioning “cocktails,” for an incredibly pampering experience. Stop by the “Made Fresh Daily” Bar, where Sam creates seasonal hair treatments using fresh ingredients, made (you guessed it!) daily. From avocado and olive oil to pumpkin and eucalyptus, guests will be able to tap into the power of whole natural ingredients, which will be incorporated into high-performance hair treatments for maximum effect. Sam has also just debuted Color Project, his own new demi-permanent hair color formula that is ammonia and MEA free.


Sam Brocato Salon
42 Wooster | NYC | 10013
Visit their Salon Site at

In addition to these great salon innovations, Sam has also created two great NEW Brocato products:


Big Easy Volumizing Dry Shampoo: This dry aerosol shampoo is the ultimate time saver for life-on-the-go! It absorbs oil and product buildup while giving hair an added boost and allowing for less frequent shampooing. The go-to mist for travel, the gym or the office, this ultra-convenient product instantly cleanses and volumizes tired, deflated hair. The Big Easy Dry Shampoo retails for $17.95.


Cloud 9 Body Wash: The newest addition to the Cloud 9 collection, this velvety, ultra-rich body wash gently exfoliates and moisturizes skin with Seaweed extract and Jojoba oil. Creamy lather rinses clean, leaving skin silky, soft and beautifully refreshed. The Cloud 9 Body Wash Miracle Repair Exfoliating Shower Gel is paraben and gluten free. The Cloud 9 Body Wash retails for $16.00.

Also worth noting is Sam’s Curlinterrupted Smoothing System – a non-toxic salon alternative for beauties looking to manage unruly, curly and frizzy hair. The patent-pending system is formaldehyde-free, offering both semi-permanent and demi-permanent options. And while the system is meant to be applied in-salon, there are also Brocato Curlinterrupted products that can help anyone maintain their silky locks at home, including: Smoothing and Hydrating Shampoo, Hydrating Treatment, Actives Restorative Hair Infusion, Curl Calming Balm, and Curlinterrupted Keratin Protein Spray.

Sam Brocato products and treatments are available at the Sam Brocato Salon in Soho, online at and hundreds of beauty salons around the country and around the world.