Hourglass Cosmetics Introduces Script Precision Liquid Liner,
Travel Size of Best-Selling Veil Mineral Primer and more for Summer 2011
Hourglass Cosmetics, known for its refined formulations, ingredients and breakthrough packaging, offers new products for their summer line up.
Script Precision Liquid Liner ($32) is a new marker boasting one of the smallest felt tips on the market. Shaped more like a writing implement than a traditional liner, Script’s micro-fine, razor-point applicator measures just 0.5mm. The abbreviated tip allows for precision, control and a multiplicity of lines. The longwearing and water-resistant formula quickly dries to prevent smearing and transfer. The color is a black that glides on and defines and contours without drag, pull, or skip. Free of gluten, sulfates and phthalates.
Hourglass is also adding 2 new shades to their Prodigy Hydrating Lip Gloss ($26) collection – the popular high shine sheer lip gloss that comes in a flat, pocket-size tube: Heroine (Sheer Pink) and Ingenue (Sheer Beige).
All three are launching by the end of April at Barneys, Sephora and Sephora.com.
Hourglass has also launched exclusively at Sephora and Sephora.com a “Beauty To Go” size of their best-seller Veil Mineral Primer ($17). It’s perfect for the hot summer months because it creates a water-resistant, sweatproof layer and hydrates skin. Fragrance, oil, sulfate, gluten, phthalate, and paraben free.
For tips from celebrity makeup artist and Hourglass Artistic Director Gina Brooke on achieving a summer look, check out this YouTube video (note that the Vol 6 Eye Palette will be launching at Barneys in August 2011):
http://www.youtube.com/user/HourglassCosmetics?feature=mhum#p/a/u/0/dRTmX3DhYvc
BEAUTY EVENT: On Friday, May 13, Gina Brooke will be hosting a “Fridays at the Sephora Beauty Studio” event at the Sephora 5th Avenue store in NYC from 1-7 pm. Customers will be able to discover Gina’s approach to beauty and will have the opportunity to reinvent their look using Hourglass’s cutting-edge makeup, plus enjoy a bonus gift. No appointments necessary. 597 5th Avenue (between E. 48th & 49th Streets) – (212) 980-6534.
Unless otherwise specified, a product review is based on a product sent by a representative of the company.
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The Hourglass Cosmetics Introduces Summer 2011 Must Haves by Elke Von Freudenberg [ Beauty Blog ], unless otherwise expressly stated, is licensed under a Creative Commons Attribution-Noncommercial-No Derivative Works 3.0 United States License.