Flash Dry

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An easy way to gain extra time in the day is to blow dry hair faster, a little tip that Sam Villa, Education Artistic Director for Redken 5th Avenue and Founding Partner of the Sam Villa® brand, calls flash drying. 

“When drying hair, a low speed directed from base to ends prevents hair from blowing all over and keeps the airflow concentrated on the hair.  It also promotes high shine and a smooth finish…and the high temperature reduces moisture at a faster rate,” explains Villa.

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The E-T.C. Light Professional Ionic Hair Dryer exclusively for Sam Villa features two speeds and two heat settings, especially for flash drying. It also has built in ceramic/tourmaline ion generation for maximum shine and frizz reduction – and don’t forget about the cool shot that locks in the finish.  And, because it’s itty bitty (only 18cm long and less than a pound), it’s perfect for travel.

Retail Price: $229.00

Availability: samvilla.com

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Unless otherwise specified, a product review is based on a product sent by a representative of the company.

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