The $50 directory goes live on SpaWeek.com. Spa Week is not just about getting a deal on your average massages and facials. Spa Week believes in spa adventures… in trying cool, new treatments… in experiencing all the benefits of a wonderful wellness lifestyle. From Watsu and Vichy Showers to Cupping and Gua Sha, here’s what’s hot for Fall 2011.
Spa Week, the largest and most successful Spa Marketing Event in the country, has leveraged exclusive relationships with hundreds of its spa partners to extract privileged industry information in order to release the most accurate and trust-worthy assessment of the direction of spa services to date. Taking place nationwide from October 10th -16th, hundreds of spas, wellness facilities and fitness centers will offer 2-3 exclusive services for a discounted price of just $50 each.
will launch on September 12th with the complete list of spa participants and their Spa Week treatments. It is encouraged that spa-goers sign up in advance and book their appointments immediately for the most desired services and times.
Spa Week presents the Top 10 Spa Treatment Trends for the Fall 2011 Event:
1. Shirodhara
Shiro-whata? Drizzling warm sesame oil onto one’s forehead is extremely therapeutic. Shirodhara, which dates back to India circa 5000 years ago, is now being incorporated into more and more spa menus, and seen as an add-on to Western treatments like body wraps and Swedish Massages.
The ritual’s steady spilling brings physical and emotional balance while giving hair an extreme conditioning. Shirodhara is known to calm nerves, release stored emotions, purify the mind, and fight fatigue, anxiety, insomnia and headaches.
2. Bamboo Massage
De-knot your body by getting rolled out like a sugar cookie with a Bamboo rolling pin-esque Massage. The massage therapist will knead, glide and roll a Bamboo reed along shoulders, back and legs to pamper and penetrate tense muscles.
The benefits of Bamboo-ing:
Bamboo Massage promotes blood circulation, improves sensory nerve perception, and does lymphatic drainage. Bamboo also symbolizes longevity, luck and strength, making it a somewhat spiritual spa experience.
3. Cupping and Gua Sha
Did you ever wish you could literally suck or scrape the pain and soreness right out of your body? With the ancient Chinese healing therapies of cupping and Gua Sha, you can.
How it works:
Cupping uses suction on the skin’s surface to “suck” stagnant blood from deep beneath the surface, andGua Sha “scrapes” the skin to mobilize blood flow in a similar fashion. Both alternative therapies provide extreme pain and tension relief, especially on the back. These therapies are becoming more and more mainstream, despite the temporary bruising it causes, as new consumers experience their drastic benefits.
4. Acupressure
Acupressure employs the concept of acupuncture, (the granddaddy of healing) only rather than needles, it uses physical pressure of hands, elbows and other devices. Practitioners target specific points along the body’s energy pathways, or “meridians,” to encourage healing and balance in the individual.
What it’s good for:
Relief from allergies, chronic arthritis pain and migraines; pain-sufferers can reap the benefits of this ancient Chinese medicine without fear of being poked.
5. Boozing with Benefits
More spas areincorporating alcoholinto their treatment offerings. Champagne and wine-infused treatments can smooth skin tissue, stimulate blood flow and are a powerful ingredient in anti-aging. Beer yeast is rich in elements that increase skin elasticity and improve acne by suppressing sebum. Even Scotch Whiskey is showing up on the spa scene; it’s full of sugars, minerals and vitamin B6, giving it excellent hydrating and anti-inflammatory properties.
6. Shellac Attack
There’s been a lot of hype around UV Manicures, especially the popular Shellac Manicure since it first launched last Spring – And have you seen the Shellac flash mob? A cross between gels and a regular manicure, products like Shellac and Axxium are certainly no fad, as the color selection gets larger and trendier each season.
Why Shellac?
Spa-goers love Shellac Manicures because they get a long lasting, no-mess result, and spas love them just as much because it brings in new clients and revenue, without increasing the service time.
7. Men’s Treatments
Did you know men make up for 31% of active spa-goers? And did you know the most common spa packages offered are for men, with 45% of U.S. spas offering such a package?
Hot Shaves, Gentlemen’s Facials, Golf Ball Massages and more have enticed male consumers to experiment and experience the health benefits of the spa just as frequently as their female counterparts (who, oftentimes, are the ones who got them hooked!).
8. Mobile Spas (not to be confused with Spa Week’s Mobile App
With more and more mobile food establishments rolling around the country serving gourmet dishes and desserts, spas aren’t far behind. One of the emerging trends is getting your massage, facial, or other spa service street-side, in a spa on wheels.
Mobile spas are in high demand as they conveniently bring the day spa experience right to your home, office or venue. With gas prices at an all-time high, the mobile spa experience saves time and money, and is now a popular and sought-after addition to wellness and bridal parties and even corporate events.
9. Deep Sea Spa-ing
The word “spa” is derived from water, so it is a wonder that water-based spa treatments are so often overlooked. The Jacuzzi is perhaps the most well-known version of “hydro-therapy,” but more and more aquatic treatments like Hammam Rituals, Vichy Showers and Watsu are a booming trend, especially in hotel spas.
How to H2O:
Each of these water treatments utilized hydro-thermal therapy to relax tight and sore muscles and promote smooth and cleansed skin all while stimulating blood circulation to promote healing. Hammam Rituals combine heat, aromatherapy, steam, bubbles, water and mud to cleanse the skin and detoxify the body. A Vichy Shower is a unique aquatic therapy that invigorates your body while laying flat under powerful water jets, inspired by treatments used in the French city, Vichy. Watsu, short for water Shiatsu, is a massage performed in a warm, shallow pool. As the water gently cradles the guest so the massage therapist can work the full 360 degrees of your body.
10. Spa with a Conscience
“Green” spas and treatments are thriving right now in the industry; spa owners are making critical revisions by incorporating renewable energy, holistic and eco-friendly services and indigenous ingredients into their businesses, and it’s paying off in the long run.
More and more consumers are considering a spa’s environmental philosophy, along with price and location in their decision to visit a new spa. Spas are practicing conservation by purchasing organic linens, biodegradable aesthetic gauze and eco-friendly cleaning supplies to keep each guest sanitary and safe during their appointment.
Unless otherwise specified, a product review is based on a product sent by a representative of the company.
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The Spa Week Shares Top 10 Spa Treatment Trends For Fall by Elke Von Freudenberg [ Beauty Blog ], unless otherwise expressly stated, is licensed under a Creative Commons Attribution-Noncommercial-No Derivative Works 3.0 United States License.