Style.com Announces “Instant Get” Collection

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Style.com magazine will introduce The Instant Get program when the magazine launches on October 31.  The Instant Get in-book feature and online shop-the-runway program will provide an opportunity for you to purchase select items from the Spring 2012 runway collections of six talented New York designers – months before the collections are available in stores.

Magazine Cover

foto: http://www.style.com/

The six designers are: Eddie Borgo, 3.1 Phillip Lim, Proenza Schouler, Rag & Bone, Alexander Wang and Jason Wu.

“We’re pleased to introduce the six gifted designers who have been chosen to participate in Style.com magazine’s new program – The Instant Get,” said Mr. Standen.  “It’s a terrific opportunity for our readers to shop these exceptional items from the designers’ Spring 2012 collections well in advance of in-store availability.  Style.com has always sought to deliver fashion information to our readers at the highest speed possible, and The Instant Get collection is the e-commerce extension of that.”

The Instant Get collection will be featured in the premiere issue of Style.com magazine and will be available for purchase – on a first come, first served basis – at www.style.com/magazine/instant . There will be five individual items available for sale from each designer contributing to The Instant Get collection.  Three of the designers’ items are:

·       Jason Wu – Python bag ($2,395)

·       Eddie Borgo – Gunmetal and garnet-red Pavé Pyramid Necklace ($625)

·       Proenza Schouler – Long-Sleeve tee with pattern inspired by runway ($375)

The Instant Get selections will be available for purchase on November 2 at Style.com.  Each designer’s selected item will be individually “unlocked” (one-by-one) for sale over six days: Wednesday (11/2), Thursday (11/3), Friday (11/4), Monday (11/7), Tuesday (11/8) and Wednesday (11/9).

MasterCard is the preferred credit card for The Instant Get.  For buyers using their MasterCard to purchase the featured The Instant Get items, as an added benefit , they will have their purchase(s) delivered free-of-charge by domestic overnight shipping, and for those who live in New York City they will enjoy same-day messenger delivery.

Style.com magazine will launch on Monday, October 31, 2011, and is available for pre-order – at a special introductory online price at www.style.com/magazine.  The magazine will also be available on newsstands in select cities across North America, and in Europe, starting Monday October 31st at a premium price.

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