Hearst Magazines today announced that it is bringing two new channels to YouTube as part of YouTube’s new original channels initiative. Part of the programming is being created in conjunction with the experts from Cosmopolitan, Harper’s Bazaar, Marie Claire,Seventeen, and Realbeauty.com for their Fashion and Beauty channel. Channel will launch in 2012.
“This new relationship with YouTube provides a great opportunity for us to expose our brands in video form to an exponentially larger audience,” said John Loughlin, executive vice president and general manager of Hearst Magazines. “We’ve been creating hundreds of hours of content each year, which will be included as part of these channels and allows us to achieve larger scale, better monetization and the potential to launch new brands out of this exciting platform.”
Hearst has a wealth of production capabilities, including a state-of-the-art, digital video studio and production facility; a stake in Mark Burnett Productions and deep relationships with other best-in-class production companies. The company’s award-winning in-house video team has produced a library of over 12,000 videos across its brands and nearly 200 hours of monthly video programming that is used on the company’s websites and tablet applications. Hearst will develop original content specifically for this platform, as well as use some of its existing video. Content will include:
The shows on Fashion & Beauty: Style on Location will focus on global street style, the best in beauty, and an irreverent look at the latest fashion headlines.
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The Hearst Magazine to Launch YouTube Beauty & Fashion Channels by Elke Von Freudenberg [ Beauty Blog ], unless otherwise expressly stated, is licensed under a Creative Commons Attribution-Noncommercial-No Derivative Works 3.0 United States License.