The nominees for the 69th annual Golden Globe® Awards come out yesterday, and the style leaders at Wella Professionals gave us their forecast of the hot Hollywood hair looks that you might see coming down the red carpet? (Tip: If you want to get into the action, join them during the red carpet arrivals to get tips, tricks and commentary on their favorite looks on the night of through Wella’s Twitter and Facebook pages….)
Wella Celebrity Stylist Andy LeCompte and Wella Colorist Aura Friedman take you behind the scenes to reveal this year’s scene-stealing red carpet hairstyles, inspired by Wella Professionals’ 2012 trends.
EFFORTLESS ELEGANCE WITH A PREMIUM FINISH
Poised and perpetually glamorous without even trying…
Wella Professionals Celebrity Stylist Andy LeCompte says, “I think that we will see a peak in fluid textures that suggest effortless elegance – very healthy and sleek hair that shows a lot of movement. This style will be popular with soft and light tones with a warm glow that emphasizes healthy, shiny hair representative of the Wella Trend Vision look aptly named, “Grace.”
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To achieve this look, start with Wella Professionals Enrich Shampoo and Conditioner to replenish moisture and volume for dry or damaged hair. Before styling, apply 3-5 pumps of Wella Professionals Velvet Amplifier hair primer to create an even surface on each and every hair follicle, thus improving your overall end look. Then, while your hair is still wet, apply a smoothing balm such as Wella Professionals Flowing Form to dramatically enhance the manageability and smoothness of your blowout. Finish with a spritz of Wella Professionals Shimmer Delight shine spray for your most luxurious, healthy and shimmering blowout yet!
Maximize this look with a hair color in a soft shade with warm undertones that will best compliment your skin tone.
STATEMENT-MAKING TONES AND DARING DEFINITION
Intense hues and statement making silhouettes …
To the contrary, we can also expect to see daring, modern styles made possible by the evolution of hair tools and color. Wella Professionals Color Ambassador Aura Friedman says, “We can look forward to the soft introduction of this very bold haircolor trend at the Golden Globes this year. Inspired by the Trend Vision look, “Roxy,” this is an attention grabbing style where color plays an integral role. We will see a shift to cool red tones and bursts of violet – statement-making colors with an edge of sophistication.”
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This style does not shy away from shape or definition – tight curls and gravity-defying shapes can be expected. With such “atypical” styles being created with styling tools, it’s very important to prepare your hair with a heat protectant spray while styling, such as Wella Professionals Thermal Image Heat Protectant Spray. You’ll need to finish the look with a strong-hold hairspray, such as Wella Professionals Stay Firm Finishing Spray.
The red carpet arrivals and Awards Ceremony will be broadcast live on Sunday, January 15th on NBC. Be sure to join Wella Professionals on Twitter (@WellaHairUSA) and Facebook (www.facebook.com/wellausa ) LIVE during the red carpet arrivals for comments and tips on the hair trends. Can’t wait till January? Visit the red carpet tab on Wella’s Facebook page for tips and leave questions for their experts to answer.
Don’t forget to enter OK Magazine and Wella’s Ready for the Red Carpet Sweepstakes and you could win a trip to a Red Carpet event! Enter daily through January 25, 2012.
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The Golden Globe Hair Style Predictions by Elke Von Freudenberg [ Beauty Blog ], unless otherwise expressly stated, is licensed under a Creative Commons Attribution-Noncommercial-No Derivative Works 3.0 United States License.