Redken’s New Power

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Redken’s latest styling product is NEW powder grip 03 mattifying hair powder. Transforms hair’s surface, creating instant fullness and texture with a matte finish. Powder grip 03 mattifying hair powder can provide tousled texture without product build-up when used as directed to prep hair for updos, and extend the life of a blow-out.

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Powder grip 03 mattifying hair powder is the newest addition to Redken’s Style Connection Collection, a collection for dramatic texture transformations with unique formulas.

 

How to use: A little powder goes a long way: a very small amount can take your look from flat to full and provide targeted modern matte texture and body. Shake it directly on the roots for targeted volume or rub into your hands and work it through to the ends.

 

“To me, powder grip 03 mattifying hair powder is genius – it creates maximum hold and volume, yet is so lightweight it feels like there’s nothing in your hair,” says Rodney Cutler, Redken Brand Ambassador and Owner of Cutler/Redken Salons.  “The result is this larger-than-life texture that I could normally only create for my clients by layering in both a volumizing product and a hairspray. It’s the perfect solution whether you’re trying to achieve beachy texture and separation or build the base for a long-lasting updo, yet is easy to apply at home or on-the-go.”

For more information visit Redken.com, Become a Redken Facebook Fan or follow them on twitter @Redken5thAve.

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Unless otherwise specified, a product review is based on a product sent by a representative of the company.

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