Bobbi Brown Cosmetics announces the
launch of the brand’s first-ever pop-up store location. First stop?
New York City’s Grand Central Terminal.
am so excited to be opening our first pop-up shop in the US,” says
Bobbi Brown, makeup artist and Founder of Bobbi Brown Cosmetics, “A
broad cross-section of women pass through Grand Central every day, so it
is the perfect location to be in the middle of all of the excitement
and capture women on-the-go.”
design of Bobbi Brown “The Pop-Up”—located in the Lexington Passage—is
exclusive to the brand’s new pop-up locations around the world.
Uniquely designed, the architecture will be flattened into wallpaper,
which will also depict photos of Bobbi in action around the globe and
iconic products from the brand. Incorporating personal touches and
elements from Bobbi’s office in SoHo, the shop’s industrial design will
mimic Bobbi’s design aesthetic at her Montclair free-standing store
featuring heavy metal furniture, Emeco 1001 chairs, stainless steel
rolling tables, and the iconic Bobbi signature in neon lights. The shop
will be easy to navigate while keeping with the chic and streamlined
interiors of all Bobbi Brown counter locations worldwide.
800 sq ft, “The Pop-Up” will house the entire collection of color
cosmetics, fragrance and skincare, with a special focus on the new
Long-Wear Foundation and Creamy Matte Lipcolor collections. Five makeup
artists will be in store at all times to provide iconic Bobbi Brown
high-touch service including 5-minute “instant pretty” touch ups and
free makeup lessons. Bobbi’s personal manicurist, Roza Israel, will set
up shop for the grand opening, offering 10-minute manicures to
consumers and commuters alike on a first come-first serve basis.
in time for the holidays, the pop-up shop will be the perfect location
to stop in before or after work for makeup application or party touch
ups, or to stock up on gifts and stocking stuffers. To date, the brand
plans to keep the shop open until January 2013.
pop-up shop will enable us to connect directly with our consumers,”
says Maureen Case, President of Bobbi Brown Cosmetics, “It will showcase
some of the best elements from our global free-standing stores, will
bring the best of Bobbi to life, and will have a halo effect on
consumers shopping in other locations closer to home.”
Store hours are M-F/ 8AM-8PM; SAT/10AM-7PM; SUN/11AM-6PM.