Introducing NEW Redken Curvaceous



Thanks to Redken's NEW Curvaceous line, curly girls everywhere no longer have to fear frizz, dryness and lack of definition. The seven products in the line can be customized into 180 different product regimens to easily meet the needs of all curl types. The Curvaceous line includes: Cream Shampoo,ConditionerCurl Dive nourishing mask, Wind Up reactivating spray, Ringlet perfecting lotion, Full Swirl cream serum, and Wave Ahead texturizing mousse.

 Jenny Balding


"Since I've introduced my clients to Curvaceous, my curly girls now happily tell me they've been able to stop blow-drying and straightening their hair and are no longer afraid to run in the rain! The simple, targeted formulas aren't overwhelming  and are very effective, allowing my clients to finally embrace their curls and try new styles." 


Jenny Balding, Redken Styling and Grooming Expert

Based on the curl pattern scale created by L'Oreal (Redken 5th Avenue's parent company), the Curvaceous range is recommended for hair types ranging from wavy hair of type II to spiral curls of type VI. Curvaceous is suitable for color treated hair.


Below you will find links to quick videos with an example of each curl type in action, showcased by five different "Curly Girls" who love their natural curls.


For more information on Redken's Curvaceous line, visit, like us on Facebook, or follow us on Twitter.