VIDAL SASSOON’S SALON GENIUS RETURNS WITH
NEW VIDAL SASSOON PRO SERIES COLOR, CARE AND STYLING COLLECTIONS
Thanks to P&G Beauty & Grooming, they're making the iconic Vidal Sassoon product salon genius available to all and launching a new Vidal Sassoon Pro Series – an affordable hair color, care and styling line. The Vidal Sassoon Pro Series will have five care and styling collections and at-home color kits to maintain beautiful hair at home. New Vidal Sassoon Pro Series will be available in January 2013 at a suggested retail price of $2.49-$8.99 at mass retailers nationwide.
CARE & STYLING COLLECTIONS
Based on hair care needs, the line offers five care and styling sub-collections, plus one styling and finishing collection to provide women with everything that they need:
· Color Collection: Features advanced P&G technology to help seal, protect and hydrate color-treated hair while providing shine.
o Collection includes: Color Protect Shampoo and Conditioner, Color Protect Spray, Color Gloss Crème
· Moisture Collection: Fights humidity and delivers a correct moisture and hydration balance.
o Collection includes: Moisture Lock Shampoo and Conditioner, One Minute Mask
· Repair Collection: Helps repair signs of damage and protect against future damage.
o Collection includes: Restoring Repair Shampoo and Conditioner, Heat Protect & Shine Spray, Repair & Finish Spray, One Minute Mask
· Volume Collection: Adds volume to hair, while protecting hair from premature breakage.
o Collection includes: Boost & Lift Shampoo and Conditioner, Boost & Lift Hairspray, Boost & Lift Foaming Air Mousse
· Smooth Collection: Hydrates hair while minimizing frizz.
o Collection includes: Extreme Smooth Shampoo and Conditioner, Extreme Smooth Combing Crème
· Styling & Finishing Collection: Provides up to 24 hours of hold for personalized styles that last.
o Collection includes: Flexible and Extra Firm Hold Hairspray; Extra Firm Hold Mousse; Mega Firm Hold Gel
COLOR STARTS VIBRANT AND STAYS VIBRANT
Vidal Sassoon Pro Series new permanent color kit delivers long-lasting, affordable color. The exclusive VS PrecisionMix™ formula is mixed to calibrate the right blend of pigments, incorporating salon expertise into every box. The result is precise color with 100% grey coverage. The VS HydraBlock™ Color Preserving Conditioner coats each strand to help prevent fade out and keep the color vibrant. The color collection is available in 18 permanent color shades that provide 100% grey coverage and long-lasting color.
Vidal Sassoon Pro Series is available in January 2013 at a suggested retail price of $2.49-$8.99 at mass retailers nationwide.