Essie’s 2011 Fall Collection

Essie announces their new Fall Collection, paying homage to the fashionable world of gorgeous handbags.  So bring the trend full cirlce, with attentions drawn to not only your nailsk, but your hsoes and your handbags.  Six shades are a flashback to the colors of the 1940′s and 50′s. 

Japanese Hair Products Launch In US

Armada, a Japanese Hair Product Company started in 2005 and specializing in sea-mineral based
treatments, is now also located in New York,  where they’ve recently launched their products to
salons across the United States.  Their hair products line is
moisturizing and formulated to restore hair’s natural shine and
pH balance, which is perfect for the summer.


Their popular e-Cure treatment lasts longer than most in salon conditioning treatment as there is no coating on the hair that can peel off.  

For salons, request a sample kit of their Armada-Style S series.

www.armada-usa.com


PrettyCity.com Hosts L.A. Beauty Bash

PrettyCity.com, an online resource for everything beauty, invites consumers to A La Mode Hair Salon for an evening of pampering. Complimentary make up applications, eye or lip waxing and dry hair styling will be available to attending guests. Light appetizers and wine will be served. Additionally, every guest will receive a swag bag full of beauty products.

Tickets to this event are free but guests must be 21 and over and can register online at http://losangeles.prettycity.com/events.cfm (enter code “beautyvip”) . A valid photo I.D. must be presented at the time of registration and no tickets will be available at the door. Guests must be in attendance to receive a swag bag.

 

What: PrettyCity’s “Ooh La La” Event for A La Mode Hair Salon

Where: 1700 West Glenoaks Boulevard, Glendale, CA 91201

When: Tuesday, August 16, 2011 from 6 p.m. to 9 p.m.

Parking is available. For more information on PrettyCity.com or this event, visit www.losangeles.PrettyCity.com or find PrettyCity on Facebook at www.facebook.com/prettycity.

Too Faced To Re Launch + Specials

TooFaced.com will be relaunching their website with a new look and new features which will include:

·         Product reviews & ratings

·         Blogger VIP program

·         Customer loyalty programs & rewards

·         Get the Look tutorials & videos

·         Restock notification

In the next month, you can expect

o   NEW Everlasting Blush Sets are available exclusively on TooFaced.com

o   50% OFF Custom Too Faced Palettes

o    7/25/11: Enter code ‘JETSETTER’ on TooFaced.com and receive a 15% OFF your entire purchase

o    8/1/11: Enter code ‘TEDDY BEAR’ on TooFaced.com and receive FREE SHIPPING on your purchase

o    8/8/11: Spend $40 or more on TooFaced.com and receive a FREE Deluxe LashGasm with your purchase

o    8/15/11: Enter Code ‘KALINA’ on TooFaced.com and receive a FREE SHIPPING on your purchase

L’Occitane Opens New Store in


Next week, L’OCCITANE en
Provence will open its first boutique in the Meatpacking District on 14th Street
and Ninth Avenue.

The boutique (located at
48 Ninth Ave) will also be hosting a consumer event at 6:30pm on July 28th
where its Managing Director of L’OCCITANE USA, Leela Petrakis, will be
officiating a ribbon cutting ceremony followed by a small reception.
The first 100 consumers to make a purchase will receive an exclusive
Meatpacking set featuring the iconic products that put L’OCCITANE on
the map. 
The boutique is also the first to feature a L’OCCITANE’s
men’s unit, creating a space specifically designed to put men at ease
while shopping.

“We’re
so thrilled to be bringing L’OCCITANE to a neighborhood as dynamic and
energetic as the Meatpacking District. In keeping with the feel of the
neighborhood, we’re unveiling a totally new design concept that marries
the gritty origins of the surroundings with the Provençal heritage of
the brand. The store is a major element of our focus on
New York City this year, bringing
Provençal beauty to one of the chicest cities in the world,” remarks
Leela Petrakis, Managing Director of L’OCCITANE USA.

L’OCCITANE products are available at usa.loccitane.com and in over 160 boutiques throughout the
U.S.