It’s A Mascara Love Affair

It’s a new mascara love affair going on here. Enter the newest mascara in the Clinique family. While I have to say, my mascara love affair began years ago, with Lancome’s iconic and amazing mascaras that were all to die for. But when formulations changed, and beloved mascaras started disappearing (cough, cough, Aquacils..) well, my loyalty went with it. Next I tried Mac’s mascaras. Sadly, while I loved how they all looked, my eyes just couldn’t handle wearing it. Within minutes of applying, my eyes will water, tear, and sometimes even burn, so alas, I keep looking for a that will give me great lashes, without the fuss and tears.

I was introduced to Clinique’s mascaras when I saw their Mascara Portfolio up on Sephora a while back. And while the little mini tubes of mascaras made me buy, it took awhile for me to get to them to actually try it. And once I did, many of them were dried out. So much for buy and try.

Enter, Clinique’s latest. NEW High Lengths Mascara.
Clinique High Lengths Mascara
The unique comb looks very familiar to a Mac mascara that I tried and couldn’t use so I was cautious. But boy am I glad I did. I have to say this is one of my most fav mascaras to come across in a while.

What makes this really so unique and great is the comb. The curved wand lets you easily comb through the lash with a minimum of clumps and you actually see your lashes get longer and longer in front of your eyes. I mean insanely long. Even better is the inky black color. Super black and looks fantastic. Though this mascara doesn’t give major wow factor in the thickness department, you’ll be so impressed with the length that you really won’t mind. I didn’t. i could easily apply 3 coats without creating a lash clumpy mess, though 2 coats is just fine.

Even better? No reactions, no watery eyes, no tears, no itchy, burning. Just, no nothing.

ELKE’S TIP: Apply this mascara and at the tip of the lashes, hold the wand to ‘curl’ and hold the lashes up. Let the mascara dry for a touch. Let go. You’ve just given a super curl to your lashes as well.

CLINIQUE’S TIP: Use the tip of the wand to get the little comb to define and separate small lashes.

And yes, I think I’m having a mascara love affair…


BEAUTY DEAL: Beauty on a Budget Mascara

The first in a series of beauty budget blasting tips… or as I call it, how to make do with what you already own. Cause as my dad always said, a penny saved is a penny earned, and if you’re like me, you’ve got tons of beauty stuff just sitting there, gathering dust. I call this, the wanna be’s. The could have worked, could have been a contender beauty item that just didn’t cut it.

So what do you do? Throw it away? Gasp! Nope, can’t do that. It would be like throwing away my right arm! I can’t! I won’t! Don’t MAKE me! “But Elke, it’s just sitting there. Taking up valuable beauty counter real estate!” you say… I hear you. So join me. I’m on a mission to make it work. When there’s a will? There’s a way!

So to start off, if you’re like me, you have a gazillion mascaras piling up that just didn’t make the cut. Too thick, too clumpy, too wet, not long enough, thick enough lashes… don’t fear. We’ll get that mascara working in no time.

Mascara On A Budget

Go through all your mascara’s, and toss into a basket of the ones that don’t quite work. You know which ones do. They’re the ones you wear everyday, or for that special night out. The one(s) you grab, tried and true every time. But here? The basket is for the wanna be’s. And it doesn’t matter what brand it is.

Budget Trick #1:

Do my fav trick of all time. Take any two mascara’s and apply 1 coat of each to your lashes. I’ll betcha you’ll find a great lash look that way. Find two that rock? Rubber band them together so you know which ones they are. See? Two mascara’s that now work.

Budget Trick #2:

Have a wet, more liquid type of mascara? Use as a liquid eyeliner. Take your fav eye liner or short angle brush, and pick up from the wand itself. Then draw on for a 40′s look, or smudge with a dry q-tip for a edgier look. Best part is that it’s easier to apply than liquid liner, is darker than most liners and stays on all day. Won’t budget.

Budget Trick #3:

Have a light colored mascara that doesn’t color, cover or do much? Spritz lightly the mascara wand with water and lightly blot with a kleenex. Then lightly swipe through your brows. Note: this tends to work better on darker brows, as in if you have blonde brows? don’t attempt with a black mascara, no matter how sheer it looks…

Budget Trick #4:

Use as an eye shadow base. I can hear you gasping right now… but it works especially if you’re doing a dark smoky eye. Take a flat eye shadow brush and dampen. Brush over the wand and lightly brush over your eyelid. Let dry. Now apply your dark shadow on top. You’ll find that the shadow sticks and lasts longer. Even better? As the night wears on, when your shadow does too, the darkness of the mascara underneath keeps the look going strong.

It’s cocktails, mascara and Clinique.

I got invited to the latest lash launch of Clinique’s newest Mascara, complete with cocktails and a total mascara portfolio….and the bad part? It’s in New York and I’m right now in L.A. Sigh. Clinique is lately going nothing short of fabulous… Seriously. I’ll just console myself with a run through of their mascara’s to date. Hmmm, I wonder what the newest in the line up will be?

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Long Pretty Lashes Mascara

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Lash Building Primer

L’Oreal Double Extend Beauty Tubes Mascara

This is on my list to try:

NEW L’Oréal Paris Double Extend Beauty Tubes Mascara. It’s a two-step mascara that creates the look of lash extensions and brings “tubing” technology to women everywhere. With the added benefits of a long-wear, smudge-proof formula, Double Extend Beauty Tubes is easy to apply and won’t break the bank.

anyone tried it yet?

1 Day Only

Lancome’s first vibrating brush is available early, for ONE DAY ONLY.

Yep. One day.

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images: lancome.com

Retail: $34

Available on July 31st while supplies last at the following:

Online: Lancôme-usa.com and Sephora.com

and at the following stores:

Atlanta: Macy’s at the Lenox Square Mall

Brea: The Lancôme Boutique at the Brea Mall

Costa Mesa: Nordstrom at South Coast Plaza

Chicago: Macy’s on State Street and Bon-Ton at the Yorktown Mall

Dallas: Dillard’s and the Lancôme Boutique at NorthPark Center

Houston: Neiman Marcus at the Galleria

Miami: Macy’s at the Dadeland Mall

Manhattan: Bergdorf Goodman, Bloomingdale’s 59th Street, Lord & Taylor, Macy’s Herald Square and the Lancôme boutique on Columbus Avenue

San Francisco: Macy’s Union Square

Santa Clara: The Lancôme Boutique at the Valley Fair Mall

Short Hills: The Lancôme Boutique at the Short Hills Mall

If you got one, let me know! What do you think?