BROW
Twitter Weekly Updates for 2010-03-15
- Thank you to everyone who bought our brow special from Living Social. Looking forward to seeing you soon! #
- Getting ready for a photo shoot for http://thecravecompany.com/nyc/ NY Guide this a.m. What should I wear??? #
- Photo shoot of me was painless this am thanks to Tracy @ http://www.tracytoler.com.
Thank you Tracy! # - Great post on how to do fix eyebrows with makeup.. http://bit.ly/aU7Tuw #
- So excited. New pro brow products to be premiered at our Pro Artist Brow Certification Workshop! http://bit.ly/bq6Pur #
- RT @OMGFacts: The space above & between your eyebrows is called the Glabella. #omgfacts huh? Even I didn't know that. #
- Announcing our new Spring Hours!: Tu-Wed 11-7 Fri 12-8 Sat 10-6 #
- Working on a brow special for bridal season. Any ideas? #
- Retweeting @ElkeVonF: Looking for 2 brow models for our brow workshop march 21st: NYC : 3:00. elkevonf @ gmail.com #
- My fav and top selling Brow Ware is 20% off for a deal at $12.80 all month! http://twurl.nl/j18oup #
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Twitter Weekly Updates for 2010-03-08
- Pre Register Rates end Sunday for our Pro Makeup Artist Division Brow Workshop! http://bit.ly/bq6Pur #
- Working on a Pro Artist Only Brow Product for our Makeup Artists. Hope to debut at our Brow Workshop! #
- The double eyebrow is a new trend? http://bit.ly/9LVuSR #
- Brow Grooming Tips & Tricks plus 20% Special. – http://eepurl.com/iO3P #
- Brow Blog: Twitter Weekly Updates for 2010-02-08: Just rsvp'd for the CRAVE Party in NYC. So honored to http://url4.eu/1YZAG #
- Brow Blog: The Easy Way to Apply Brow Makeup: The #1 question I get from my clients is how to apply brow makeup. http://url4.eu/1YZAI #
- Brow Blog: Twitter Weekly Updates for 2010-02-22: LOV her "marie antoinette' idea of lightening http://url4.eu/1YZAE #
- Brow Blog: Brow Grooming Product How To’s: BROW GROOMINGDo your brows look great without any product added? Do http://url4.eu/1YZAC #
- Brow Blog: Twitter Weekly Updates for 2010-02-15: I agree! RT @flawlessmakeup: after filling in brows take a http://url4.eu/1YZAF #
- Brow Blog: Twitter Weekly Updates for 2010-03-01: Brow Blog: February Night Brow Shadow Special: This February, http://url4.eu/1YZAD #
- Looking 4 test salon /spa with esthetician/brow expert for free training and product test for wholesale line. NY pref. http://bit.ly/ck1OwK #
- Backstage Beauty: Neon Brows at Balenciaga http://bit.ly/9F4Dqu #
- $27 for Professional Eyebrow Shaping with Elke Von Freudenberg (me!) NYC Hurry, exp 3/7/10 New clients only. http://bit.ly/cnnLuL #
- Tomorrow is last day to pre-register and save $ for the NYC Pro Makeup Artist Brow Certification! http://bit.ly/bq6Pur #
- Charla Krupp Quote: "You don't want too-thin brows because that will make you look heavy and ridiculous. " http://bit.ly/c1ejtk #
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BeautyXpose asks me “How Do I Get Brilliant Brows?”
What a great way to wake up and find this great article on how to get amazing brows… see more of my interview with Beautyexpose.com as myself as well as other brow pros answer the question:
Dear BX, I don’t have a clue about what to do for eyebrows. Do I wax or tweeze? Do I try it myself or leave it to a professional? I never know what shape I’m supposed to go for. I hear thicker brows are back, but does that mean the arched look is out? -Raquel W. Raquel, Raquel — we’ve all been there, believe me. There are so many options for eyebrows and so many brow “trends” that it’s no wonder you’re confused. Try these tried-and-true eyebrow taming tips to help you sort out what’s best for your own eye-framers.
Get Plucky. Which hair removal technique is best — waxing, tweezing, threading or electrolysis ? Well, a lot of it has to do with your personal choice (and how permanent you want your look to be, in the case of electrolysis). That said, Celebrity Makeup Artist and Eyebrow Specialist Elke Von Freudenberg believes tweezing is your best bet for precision plucking………………..
Continued at Beautyxpose.com
Brow Grooming Product How To’s
BROW GROOMING
Do your brows look great without any product added? Do your brows look even in color through the brow? Then you can skip all the color products and go straight to grooming, or the easiest part of beautifying brows.
Much like how you would use products in your hair. Thicker, coarser hair needs strong gels and waxes to hold, while thin hair needs a lighter product to keep in place without weighing it down.
Two products that make your brows look even better are
Products Show:
Brow Tamer (clear wax)
Brow Ware (Clear Brow Mascara)
1. Brow Gel
Brow Gel is the lighter of the two and meant for eyebrow hairs that are thin. In a mascara wand format, just brush on through brows in the direction you want the brows to go and then let dry. Best Brow Gels are ones that don’t turn gray after they have dried, and do not leave a crunchy, or stiff feel to the brows.
Application: For the brow gel, apply your brow colors (shadow or pencil) first, and then apply your brow gel after, to make the color water resistant.
2. Brow Wax
Brow Wax is for thicker, coarser, and wavy brow hairs. Since these hairs are usually harder to keep in place, you need a product with a stronger holding powder.
Application: To apply, use a clear wax that will not interfere with any colored brow shadow or pencil. Apply either with your finger tip, or my favorite, apply with a clean spoolie brush and brush through.
Tip: You can apply your brow wax either before or after your brow color, for different results. For a stronger color, apply brow wax first through the brow hairs, then apply your brow shadow with a straight or angle brow brush. You’ll notice that the brow color goes on a tad darker and with a sharper line since you mixing the brow color into the wax as you apply. For a softer look, apply your brow color first, then set with your brow wax on top to seal in the color.
Makeup Artist Trick: What I love to do is pick up the clear brow wax with my clean spoolie brush, then dip the brush into my brow shadow, and then brush through. Do this lightly and after a few tries, you’ll know exactly how much of each you need to get the right mix for you.
MARCH SPECIAL
Save 20% on our Clear Brow Ware
Reg: $16 Special: $12.80
Exp: 3/15/10.
No Code Needed.
Free Shipping on all orders over $50
Twitter Weekly Updates for 2010-03-01
- Brow Blog: February Night Brow Shadow Special: This February, it’s all about glamming up your brows for night. Wh http://url4.eu/1SOGS #
- Brow Blog: The Easy Way to Apply Brow Makeup: The #1 question I get from my clients is how to apply brow makeup. And wi http://url4.eu/1SOGV #
- Would YOU get an eyebrow transplant? I've seen them implanted wrong., with brows sticking out, not flat.
http://bit.ly/ckdzgw # - Working details from yesterday's meeting for the NYC Pro Makeup Artist Division: Brow Workshop http://bit.ly/bq6Pur #
- Just finished brows on a client who works for the Grammys. Got the inside scoop! (yes, Beyonce is VERY nice..) #
- Walk 1 block: snow, next block: rain. Weird NYC! #
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Twitter Weekly Updates for 2010-02-15
- I agree! RT @flawlessmakeup: after filling in brows take a "Spoolie" brush and distribute the color. keeps brows from looking painted on. #
- It's our Vday Girlfriend Special this week! Book back to back brow shapings. Get 20% off! NYC More info:http://tinyurl.com/y9kragm #
- Working on our next Brows 101 Training March Seminar/Workshop for Makeup Artists! Preview: http://tinyurl.com/ygfwzmy #
- Save $5 on all Night Brow Shadows for Valentine's Day! No code needed: http://tinyurl.com/npdu8c #
- Off to get ready to do Fashion Week brows this week for editors. So excited! #
- RT @cutblog A handy guide to Fashion Week’s live streams http://bit.ly/948GLp #
- Busiest week ever, thanks to Fashion Week Brow Makeovers. Just saw @Palacinkabeauty! DM for your Beauty Editor's Brow Invite. #
- Best client quote today: my brows are so long today I could braid them! #
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The Easy Way to Apply Brow Makeup
The #1 question I get from my clients is how to apply brow makeup. And with all the brow products out there, it can be a bit intimidating. So let’s make it simple.
BROW MAKEUP
Brow makeup consists of colors that can enhance, darken or even out the color of your brows. Brow makeup comes in :
- Brow Shadow
- Brow Mascara
- Brow Pencils
Brow Shadow is the easiest to apply to create a softer brow.
Brow Pencils help darken sparse areas in the brow.
Brow Mascaras help to color and darken the actual hairs, great for gray hairs in the brow.
Color Swatches: From Elke’s Brow Collection
FINDING THE RIGHT COLOR
1. Find a brow color that’s 2/3 shades lighter than your brow/hair color. Matching it to your hair color will always look off. Why? You’re putting a color in a color that makes it look darker.
2. Not sure why the brow color you have doesn’t look right? It’s usually the undertone that’s in the brow color that’s showing up and giving an overcast color to your brows. The #1 undertone to avoid is Orange. How can you tell? Swipe your brow color onto a piece of white paper. You’ll be able to see exactly what undertone shows up.
Common undertones are:
- gray: seen in blonde brow colors
- red: seen in brown and dark brown brow colors
- black: seen in very dark brown brow colors
- green: seen in blonde brow colors
- orange: seen in brown and auburn brow colors
Try to find a brow shadow with the least amount of undertones in it, or a true, clear shade. You’ll have the least amount of problems with it.
HOW TO APPLY:
You’ll need 2 tools to get the best results with brow makeup application.
1. Brow Angle Brush (either straight or slanted)
Elke’s Multi Task Brow Brush / Highlight & Shadow
The thinner and the shorter the angle brush, the better. Why? This is what gives you a tight line when drawing on your shadow.
2. Brow Spoolie Brush
Elke’s Brow Spoolie Brush
The spoolie (or mascara wand) brush gives you an easy way to apply your brow shadow as well as blend it.
Step 1:
Take your spoolie brush and brush up your brush. This lets you see exactly the line that your brows does along the bottom of the brow.
Step 2:
With your brow shadow and angle brush, draw a straight line from the beginning of the brow, to the arch of the brow, going along the bottom of the brow.
Step 3:
Now with your same brush, but with no product added to the brush, brush the line that you just drew into into the brow, going upwards, from beginning to arch.
Step 4:
Now draw a new line, with shadow, in the middle of the brow from the arch to the end of the brow. Then blend outwards filling in the brow going along the line from arch to end.
Step 5.
Now take your spoolie brush, and brush through the brow. This is what blends and softens the color that you just drew, making it go from fake and harsh to soft and real looking. Make sure to brush up from beginning to arch and then sideways from arch to end. Keep the brush in the brow as you brush, otherwise you’ll be brushing the color into your skin along the forehead. Keep the color inside the brows.
shown below: Elke’s Clear Brow Ware Gel / Brow Tamer Pomade
Step 6.
Look good? Then your next step is to set your brows with either a brow wax (for thicker brows) or brow gel mascara (for thinner brows) to make your color water resistant.
Extra Optional Step:
If you need a little extra color in your brows, or after applying brow makeup, you can still see sparse areas through the shadow, then take your brow pencil, and apply after the brow shadow. You’ll find that you’ll have an easier time applying and it will look much more natural.
Twitter Weekly Updates for 2010-02-01
- Best quote yet on men's bushy eyebrows: ""Wives want to be married to a playmate, not a primate." true! #
- Hmm, since I go through hand sanitizer ALL day long, I might just try this. http://tinyurl.com/ycy5oca #
- Our Valentine's Brow Shaping Special is up! Check it out: http://ow.ly/11qwN #
- I just unlocked the "Newbie" badge on @foursquare! http://4sq.com/aQ8icF #
- I'm at Elke Von Freudenberg:Eyebrow Specialist (25 W. 19th Street, btw 5/6th Avenue, New York). http://4sq.com/czVK6t #
- Practicing with brow extensions on clients all week. Results have been great but need to tweak. Can fill in, thicken and lengthen brows. #
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February Night Brow Shadow Special
This February, it’s all about glamming up your brows for night. Who says brows have to be boring? Try our special Night Brow Shadows for a subtle shimmer and sparkle for night wear.
FEBRUARY SPECIAL: Save $5 off all our Night Brow Shadows this February. Online orders only.
To Apply:
Just apply like any other brow shadow. Use a angle brush to brush color through the brows, focusing on the bottom line of the brows. For a more dramatic look, fill in along the tops of brows as well. For a softer look, apply your Day Brow Shadow first and then your Night Brow Shadow on top. For the most dramatic look, apply your Night Brow Shadow with a damp brush for a strong brow.
Shown:
Wanna (for Blonde Brows)
Big Time (for Auburn Brows)
Hot Pants (for Medium Brown to Dark Brown Brows)
Sin City (for Dark Brown and Black Brows).
Visit our online store at
Elke : THE BROW COLLECTION
Twitter Weekly Updates for 2010-01-25
- Back from gorgeous warm LA and ready to for the salon! Can't wait to see my brow clients! #
- Have a last minute 4:30 opening for brows/nyc. Txt me @ 917 475 6845 to book. #
- Working on a Valentine's Day special for my brow clients. So fun! #
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Elke’s Brow Collection
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