Elke
The Easy Way to Apply Brow Makeup
The #1 question I get from my clients is how to apply brow makeup. And with all the brow products out there, it can be a bit intimidating. So let’s make it simple.
BROW MAKEUP
Brow makeup consists of colors that can enhance, darken or even out the color of your brows. Brow makeup comes in :
- Brow Shadow
- Brow Mascara
- Brow Pencils
Brow Shadow is the easiest to apply to create a softer brow.
Brow Pencils help darken sparse areas in the brow.
Brow Mascaras help to color and darken the actual hairs, great for gray hairs in the brow.
Color Swatches: From Elke’s Brow Collection
FINDING THE RIGHT COLOR
1. Find a brow color that’s 2/3 shades lighter than your brow/hair color. Matching it to your hair color will always look off. Why? You’re putting a color in a color that makes it look darker.
2. Not sure why the brow color you have doesn’t look right? It’s usually the undertone that’s in the brow color that’s showing up and giving an overcast color to your brows. The #1 undertone to avoid is Orange. How can you tell? Swipe your brow color onto a piece of white paper. You’ll be able to see exactly what undertone shows up.
Common undertones are:
- gray: seen in blonde brow colors
- red: seen in brown and dark brown brow colors
- black: seen in very dark brown brow colors
- green: seen in blonde brow colors
- orange: seen in brown and auburn brow colors
Try to find a brow shadow with the least amount of undertones in it, or a true, clear shade. You’ll have the least amount of problems with it.
HOW TO APPLY:
You’ll need 2 tools to get the best results with brow makeup application.
1. Brow Angle Brush (either straight or slanted)
Elke’s Multi Task Brow Brush / Highlight & Shadow
The thinner and the shorter the angle brush, the better. Why? This is what gives you a tight line when drawing on your shadow.
2. Brow Spoolie Brush
Elke’s Brow Spoolie Brush
The spoolie (or mascara wand) brush gives you an easy way to apply your brow shadow as well as blend it.
Step 1:
Take your spoolie brush and brush up your brush. This lets you see exactly the line that your brows does along the bottom of the brow.
Step 2:
With your brow shadow and angle brush, draw a straight line from the beginning of the brow, to the arch of the brow, going along the bottom of the brow.
Step 3:
Now with your same brush, but with no product added to the brush, brush the line that you just drew into into the brow, going upwards, from beginning to arch.
Step 4:
Now draw a new line, with shadow, in the middle of the brow from the arch to the end of the brow. Then blend outwards filling in the brow going along the line from arch to end.
Step 5.
Now take your spoolie brush, and brush through the brow. This is what blends and softens the color that you just drew, making it go from fake and harsh to soft and real looking. Make sure to brush up from beginning to arch and then sideways from arch to end. Keep the brush in the brow as you brush, otherwise you’ll be brushing the color into your skin along the forehead. Keep the color inside the brows.
shown below: Elke’s Clear Brow Ware Gel / Brow Tamer Pomade
Step 6.
Look good? Then your next step is to set your brows with either a brow wax (for thicker brows) or brow gel mascara (for thinner brows) to make your color water resistant.
Extra Optional Step:
If you need a little extra color in your brows, or after applying brow makeup, you can still see sparse areas through the shadow, then take your brow pencil, and apply after the brow shadow. You’ll find that you’ll have an easier time applying and it will look much more natural.
Out of town Jan 10th – Jan 18th
Just a quick note to let you know that I will be out of town having a belated Holiday Celebration with my family in Los Angeles and will be out of the salon from Jan 10th-18th, 2010.
I will be back in the salon Jan 19th. Looking forward to seeing you then!
Elke
Free Holiday Shipping
We certainly love the holidays here at The Brow Collection. So to add to the festivities, take advantage of our Free Shipping over at The Brow Collection until DECEMBER 25th, 2009. No shopping code or minimum purchase required.
Also check out my Holiday Gift Ideas for the Brow Diva in your life. With
Great Gift Ideas for Her
Holiday Beauty Treats
Stocking Stuffers
As well as Elke’s Exclusive Online Eyebrow Makeover
White Star Hi-Light Shadow
My favorite? My White Star Hi-Light. A soft white with gorgeous sparkles, that shine like snowflakes. We sell out of this fast during the holiday season.
Free Holiday standard shipping on all items till Dec 24th, 2009. No Code Required.
Brow Tip #1 Keep the shape you have.
Over the years, I get a lot of questions about just how to have and maintain the best brows possible. Over the next few weeks, I’ll share with you the tips and tricks I’ve shared with clients along the way….
Elke’s Top 10 Brow Tips
1. Go with the eyebrow shape that you have.
Most people try to severely alter the shape of their eyebrows (as in very thick to very thin, or a high arch on a brow that just doesn’t have one), which sadly, leads to a brow that’s way too thin, and much too hard to maintain.
Here you can see the shape of the brow has gotten too round, too curved and too thin. It’s best is to work with the brow shape you already have and just maintain a better version of it.
Twitter Weekly Updates for 2009-10-19
- Twitter Weekly Updates for 2009-05-03:
Save money. Look beautiful.:
Looking to save your hard earned money, but still want to look good?.. # - Online Eyebrow Makeover winner has just been notified! Is it YOU? #
- Contest Winner announced:
If your name is Barbara, will you won our Online Eyebrow Makeover and $30 Gift Certificate! Your email w.. # - BROW TIP: When tweezing, pull with the tweezer touching the skin the whole time to remove the 'ouch' factor. It works1 #
- @PurelyCosmetics send me a photo and I can see! elkevonf@gmail.com in reply to PurelyCosmetics #
- Are you a beauty blogger in town for Fashion Week? Email me for your special invitation! elkevonf@gmail.com #
- Brow Blog: As seen in Tampa Bay Online.: See the latest press I got that’s in the Tampa Bay Online.
Thank you Jack http://url4.eu/Jl4G # - FW BEAUTY BLOGGERS Invites just went out! Hope to see you soon! #
- It's official. The thin brow does make your look outdated. #
- @jenniferbrodeur I have so many clients growing in their brows thankfully. But the ones that don't, they'll be back in style in 10 years. in reply to jenniferbrodeur #
- Getting for my first round of beauty editors for fw brow shapings tomorrow. Can't wait to meet everyone! #
- It's our Fashion Week 15% off on all of Elke's brow products! Enter "fashionweek'" shopping code ! Exp 9/17/09 http://tinyurl.com/ntndba #
- Brow Blog: It’s our Fashion Week sale!: It’s Fashion Week coming soon here in NY! And we’re celebrating! Sta http://url4.eu/MEyw #
- Doing the first brow appointments today for our special NYC beauty editor/blogger invite for Fashion Week! So excited! http://tinyurl.c … #
- Great article on how to get brows back in shape: http://tinyurl.com/mw4jzs #
- Check out Elke's Yelp reviews and our Brow Shaping special for Fashion Week! http://tinyurl.com/mlzgv7 #
- Thank you to all the lovely ladies who came in yesterday for their Fashion Week eyebrows! Looking forward to todays! #
- FW Beauty bloggers are getting a sneak peak at my pink product available coming October with their brow appointments! #
- @EyeCandybeauty Plans are for October. Brow Shaping Class, though not threading. Stay tuned! http://tinyurl.com/crxwhh in reply to EyeCandybeauty #
- Subscribe to Elke's Brow Blog to get her mini Eyebrow Ebook! http://tinyurl.com/lfjdob #
- I'm in Modern Salon! http://tinyurl.com/lz4wbh #
- Brow Blog: I’m in Modern Salon!: Check it out…….
Fashion Week Eyebrows
posted by Maggie Mulhern
9/8/2009 12 http://url4.eu/OeSX # - Just added chat to our store! If i'm online, ask me a brow question or about our products! http://tinyurl.com/nso34x #
- Brow Blog: I’m in Modern Salon!: Check it out…….
Fashion Week Eyebrows
posted by Maggie Mulhern
9/8/2009 12 http://url4.eu/Og52 # - Doing more FW brows today.. so much fun! #
- Have a brow question? Chat w/ me, I'm online! http://tinyurl.com/nso34x #
- They're shooting a movie right outside our salon, with snow on the sidewalk. hmm! #
- Off to a fully packed day of clients today, PLUS trying to squeeze in a fashion show thanks to Tarte Cosmetics! Yeah! #
- Just got back from the tarte fashion show. Yep, darker, thicker eyebrows ruled. #
- RT Glad you liked! @Palacinkabeauty: Had a fantastic time last night @ Fashion 2.0 party – My brows looked fab thanks 2 @ElkeVonF
# - 15% off all during Fashion Week at The Brow Collection ends tomorrow! Stop by! http://tinyurl.com/ntndba #
- My new salon and I are toasting my new brow business with champagne! Sooo excited! #
- My eyebrow business is my officially OWN business now! I'm permanently in NYC with plans already to expand! http://tinyurl.com/n95877 #
- Brow Blog: Things to look out for when threading.: Threading is all the rage right now and the newest way to get your ey http://url4.eu/SPCx #
- We have specials going on now for our Brow Tools! Vist and save… http://tinyurl.com/npdu8c #
- Brow Blog: Tarte Brings eyebrows to FW: At Tarte the focus was ALL about the brows, and while their version was a bit ex http://url4.eu/UN0I #
- @RowenaMakeUp Totally agree. Plus bleached brows can turn orange..
in reply to RowenaMakeUp # - Getting ready to go to do a photo shoot for Modern Salon Magazine this morning! So excited….. #
- @QueenBofMakeup most makeup artists are not trained or licensed to shape brows, can only apply makeup. in reply to QueenBofMakeup #
- Brow Blog: It’s Brow Tool Time!: A lot of people think that all you need for great brows are the right brow pencil and b http://url4.eu/Ws3b #
- Brow Blog: MY PINK PRODUCT: Bon Appetit HiLight Shadow: I have not been personally affected with Breast Cancer, but canc http://url4.eu/b1c8 #
- Am thinking about together a slideshow on how to shape brows… hmmm! #
- ELKE'S BROW TIP: Apply anbesol 20 minutes before tweezing/waxing to help with the ouch factor. #
- Facebook Fans: Check out my Facebook Invite. http://tinyurl.com/yl8u9ob #
- ELKE'S BROW TIP: Keep arch of brow right at the outside of the iris of your eye. Any further and eyes can look alien eyed. #
- Hmmm, has anyone tried? Tempted.. http://ow.ly/ukU1 #
- @MilaXX I"ve always thought they were too grey on me. in reply to MilaXX #
- @JenJamesBeauty Aww thanks for the FF! in reply to JenJamesBeauty #
- Today is Boss Day! I wonder if my assistant knows this? hehe!
#
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How To Book Tips: How Long to Wait?
How Long To Wait
I’m always amazed at how long most clients wait before coming in to see me for a brow shaping. Especially if it’s for the first time. And I don’t mean days.. I mean months. Longest I’ve heard? Six months.
Depending on how fast your brows grow, I would say anywhere from 2 to 4 weeks is a good time frame. Yes, I can do more when there’s more hair, but keep in mind, that the longer the wait, the more hair that needs to be tweezed in places where it’s not even needed (i.e. between the brows, above, or far below the brow line).. so it only means that you’re walking around with iffy brows that much longer.
So don’t feel you need to grow in your eyebrows for 2-3 months before you make that appointment. 2-3 weeks is usually enough to reshape or fix a brow. If you’re looking to to grow very thin eyebrows thicker, then give it a month.
photo: estee lauder
Brow Tip: It’s only the hairs that are closest to the brow line that are going to actually change to resize the brow. Everything else will most likely get tweezed/waxed away.
to book for brow shaping with elke
* NEW YORK
Janet Rufin’s Parlour
25 W. 19th Street NY
Wed 11-7 Thur 11-7 Fri 11-8
The Model Eyebrow™ Service offers a precise eyebrow shaping every time with tweezing. With a bi-coastal clientele, Elke travels to Los Angeles and New York to maintain her private celebrity and model clientele’s eyebrows. And with rave reviews already on CitySearch.com and Yelp.com, people have come in as far as San Francisco, Singapore, Chicago, and Connecticut get Elke’s Signature Service.
Special Discounts for Mom.
It’s Mother’s Day coming soon, and do you have a special gift for mom? I do… But if you’re stumped, check out my special eyebrow shaping offers, just in time for Mother Day!
* NEW YORK LOCATION
Janet Rufin’s Parlour
25 W. 19th Street NY
212 627-2243
Wed 11-7 Thur 11-7 Fri 11-8
MOTHER’S DAY SPECIAL: Treat Mom and save 20% off Brow Shaping Services with Elke for the Month of May. Mention code “Mom’s Day” when booking appointment or purchasing Gift Certificate.
To purchase or make appointment, please call the salon! See you there… elke
Elke brings brow services to NYC!
If you’re in NYC, you’re so in luck! Why? Starting March 24th, I will be doing brows at the super chic salon, Janet Rufin’s Parlor in Manhattan.
Janet Rufin’s Parlour
25 W. 19th Street NY
212 627-2243
Wed 11-7
Thur 11-7
Fri 11-8
Janet’s salon is a premiere, top rated hair salon as seen in Allure and New York Magazine and I’m thrilled to be able to offer all my brow services to Manhattan, like The Model Brow Service:
Elke’s Model Brow service offers a highly customized, no stencil approach to getting the perfect brow shape for your face and bone structure. A complete analysis starts the 30 minute procedure, where you can get your brows either waxed, or tweezed, as per client request. The service is then completed with brow makeup and tips and tricks to get your brows looking model perfect. Also, the normal 30 day waiting period is not needed to get your brows on the right track. Two weeks is all that’s needed to start getting your brows back on track and corrected, since Elke’s speciality is reshaping and fixing botched up eyebrow jobs; usually in one visit.
You can read the Press Release here
The Model Eyebrow™ Service offers a precise eyebrow shaping every time. With a bi-coastal clientele, Elke travels to Los Angeles and New York to maintain her private celebrity and model clientele’s eyebrows. And with rave reviews already on CitySearch.com and Yelp.com, people have come in as far as San Francisco, Singapore, Chicago, and Connecticut for Elke’s Signature Service.
Before You Book: Tweeze or Wax?
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Elke’s Tips on what you need to know before you book.
Here are some things to consider before booking an eyebrow appointment. To tweeze or wax? That depends on the type of hair you have for your brows. Thicker, coarser hair responds best to waxing because you are more likely to get the root, therefore slowing down hair growth. Though thicker hair will almost always grow back (sorry!), you’ll get results that lst longer with waxing. Thinner, lighter hair likes tweezing because you can keep most of it’s shape without worrying about hairs not growing back. If you have thin hairs, be very careful with waxing along the eyebrow line. These hairs probably won’t grow back, since thin hair if finer and weaker, hairs usually don’t grow back. Ask any blonde that’s gotten her light blonde hairs waxed. And if it’s a bad wax job? You’ll be stuck with an eyebrow shape that may not grow back at all. Always request that stray hairs between the brows and way below the brow to be waxed, while the hairs along the brow line are tweezed. That way you can play and change the shape when you want with eyebrow hairs that will grow back. Elke Eyebrow Specialist The Model Eyebrow Service offers a precise eyebrow shaping every time with either wax or tweezing. Your choice. In fact, 98% of my clients perfer and request tweezing. After the service, your eyebrows and eyes are perfectly done to go either back to work, or a night on the town. |
Before You Book: Thin eyebrows.
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Elke’s Tips on what you need to know before you book.
Here are some things to consider before booking an eyebrow appointment.
Have a thin ‘2 rows of hairs’ eyebrows? Don’t worry. I’ve been able to reshape and get even the thinnest eyebrows back on track. And there’s no need to go around with half done eyebrows waiting for them to grow in before you can get them looking perfect again. The key is to get the line of the eyebrow back on track which gives you a starting point as to where to grow in. Once you have that line, you can then keep an eye on them and keep those hairs growing in where you need them. Elke |
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