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BeautyXpose asks me “How Do I Get Brilliant Brows?”

March 4, 2010 in In The Press

confused about brows1 thumb BeautyXpose asks me How Do I Get Brilliant Brows?What a great way to wake up and find this great article on how to get amazing brows… see more of my interview with Beautyexpose.com as myself as well as other brow pros answer the question:

Dear BX, I don’t have a clue about what to do for eyebrows. Do I wax or tweeze? Do I try it myself or leave it to a professional? I never know what shape I’m supposed to go for. I hear thicker brows are back, but does that mean the arched look is out? -Raquel W. Raquel, Raquel — we’ve all been there, believe me. There are so many options for eyebrows and so many brow “trends” that it’s no wonder you’re confused. Try these tried-and-true eyebrow taming tips to help you sort out what’s best for your own eye-framers.

Get Plucky. Which hair removal technique is best — waxing, tweezing, threading or electrolysis ? Well, a lot of it has to do with your personal choice (and how permanent you want your look to be, in the case of electrolysis). That said, Celebrity Makeup Artist and Eyebrow Specialist Elke Von Freudenberg believes tweezing is your best bet for precision plucking………………..

Continued at Beautyxpose.com


Dare I wax my eyebrows?

January 11, 2010 in Uncategorized

Would it surprise you to know that I’ve never waxed anything on my person? Yep. I’m a licensed Esthetician, and trained in waxing, but I have never waxed a lip, eyebrow, or bikini in my life on myself. Call me a wimp, but after the near misses and failed attempts that happen as you’re learning in beauty school, (yes, we practiced on each other, and from what I remember, it was pretty painful), I’ve been a wimp ever since and have never even attempted.

So imagine my surprise when I got contacted by Parissa to try their new Face & Bikini Wax Strips.  Sure, I thought, thinking I’d try it on a few of my clients and see how it goes. But when I got these, the curiosity got the better of me. Because these were WAY different.

201001101639 Dare I wax my eyebrows?
What got me is that these are pre cut, clear cellophane strips with a perfect wax square in the middle.  You peel open the cellophane and you get 2 strips of perfectly placed wax to apply. So I took a deep breath and dived in. After a hot shower (yes, skin is easier to wax when it’s warm…), I cleanly lined up the strip above my brow, and pulled. While it did smart a bit, it felt more like tape being pulled, rather than wax.  But it waxed off perfectly. A perfect straight line was aligned on the top of my brow from arch to end. Again I used the same strip on the front half, above the brow from beginning and arch, and viola. Another perfect line. Now down side is that with normal waxing you can usually go several pulls until you need to use a new wax strip, but here, it only lasts for 2. So you go through these  pretty quick if you are using on clients. But for yourself, it’s perfect. Each container contains 16 strips, which mean 32 pulls, which comes to 4 strips needed to do a full eyebrow.

After I did the bottoms of the brow, (same technique, align up straight below the brow from beginning to arch, and then again from arch to end), I had perfectly waxed brows. 

My skin after felt ‘pulled’ and a little bit raw, but it went away after a few minutes, and a few swipes of witch hazel after calmed things down.  But I was loving my brows.

So whether you’re a eyebrow self wax pro, or a beginner, I highly recommend trying these. These clear wax strips make this pretty much fool proof. Now if only they had these in mega doses for us pros, I’d be in heaven.

Parissa

Love Facebook? Be a fan and win a little something!

December 24, 2009 in Uncategorized

200912241032 Love Facebook?  Be a fan and win a little something!
It’s all about the holiday spirit here and well, there’s nothing better than getting a little something special right? Well, I couldn’t agree more. So how’s this for a little something extra?

Sign up on either/or of my Fan Pages on Facebook and be entered to win!
200912241030 Love Facebook?  Be a fan and win a little something!
The Brow Collection Facebook Fan Page
Be a fan! http://tinyurl.com/y8vmrf2
Win a free product!

Elke Von Freudenberg : Eyebrow Specialist Facebook Fan Page
Be a fan! http://tinyurl.com/ya59fdl
Win a free eyebrow shaping in NYC!

Hurry! Winners are announced Jan 1st, 2010.

Twitter Weekly Updates for 2009-11-16

November 16, 2009 in Other News

  • Brow Blog: Twitter Weekly Updates for 2009-11-09: Brow Blog: Twitter Weekly Updates for 2009-11-02: Just signed up for H http://url4.eu/ihNE #
  • Looking for 4 beauty bloggers to try/review a new eyebrow growing product. reply/dm me! #
  • We have our 5 beauty bloggers to try/review our new brow growing product! Thank you ladies… :) #
  • Check out this month's 50% off specials on our Brow Line, good till Dec 1st: http://tinyurl.com/ye3vevm #
  • Have a 7:30 pm last minute opening tonight for brows.. http://elke.genbook.net #
  • Brow Blog: Brow Tip #3 How to trim brows the right way.: 3.  Yes, you can trim, but with caution.

    Trick to getting brow http://url4.eu/lXW9 #

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Herpes from an Eyebrow Wax?

November 5, 2009 in Other News

Eyebrowwaxmod

If you’ve been reading, the internet is all buzzing about the latest beauty news scare to hit the wires, with the possibility of getting herpes from an eyebrow wax.

Jeanine Camerlengo of Staten Island, N.Y., went to her local salon for an eyebrow waxing, and, according to her lawyer Bruce Egert, the attendant applied the wax with “a terribly infected stick,” that had been “used on somebody else in a rather delicate part of her body,” he told the New York Post.

Some of the wax dripped onto the corners of her eyes. Five days later an ophthalmologist found she was “suffering from herpetic keratoconjunctivitis in her eyes,” the Post reported.

Contracting herpes from a wax is unlikely, said Dr. Lynn McKinley-Grant, a dermatologist in Chevy Chase, Md., but it is possible. source

First of all, the fact that wax got in her eye is very hard to do unless done by someone that just doesn’t know what they’re doing (as in way too much is applied and applied in the wrong way.) 

But it raises the point of how waxing should be done and the proper techniques that should be used to insure that you are safe when getting a brow, or any other kind of wax service.

What to check for:

1. Does your esthetician wash her hands or use hand sanitizer to clean her hands between clients?

2. When applying the wax, is she dipping repeatedly into the jar of wax? If so, ask her to apply another way, or just leave. This is rule #1 in waxing,  as in never ‘”double-dip”.  One way is to always use and apply the wax outside of the main source. As in remove what you need to another small container, and work from there. That way a single stick can be used and then tossed when done since the main source is not touched, or use new wax sticks with each and every application of a wax strip.

3. A used stick is a no no. Do you see a used one on top of the wax pot? Ask for a new one to be used.

4. How clean is the area that you are in? Are all tools clean, covered? Is the station area neat and tidy? If you see a mess, it’s best to just leave.

Another case has been shown to spread herpes from the lip to the eye by waxing, as in this story:

One concerning practice, said Lewelling, is when someone has a “cold sore on the lip, they get a lip wax, the technician puts the stick back into the wax, then the wax is contaminated.”  The herpes virus could easily be transmitted to the next person or people to be treated using that same warmed wax.  source

Again, always be sure that a new waxing stick is used each and every time, and that you’re not seeing your esthetician dip into the wax pot over and over.  I personally pick up the wax I use with a metal spatula, transfer to a cup, and then apply from there with a wooden stick.  A different wax stick is used if doing both eyebrow and lip waxes, and then all are thrown away, and the metal spatula(s) are cleaned in soapy hot water and then sanitized for the next use. Or I’ll use a large wooden spatula to pick up the wax, and then use little wooden spatulas to apply to the skin with. When done, all get tossed.

All in all, be aware of your procedure and how it’s being done.  If you feel less than completely comfortable, you have every right to stop the service and look elsewhere. 

The no Eyebrows Trend

October 22, 2009 in Other News

200910220807 The no Eyebrows Trend

The light or no eyebrow trend that was seen on the European runways (but not so much on the NYC runways) has finally hit the magazine stands in the latest ad from Givency for Fall 2009. Adriana Lima is the brunette model shown with brows covered in white for a very dramatic look. But is this something that you should do at home?

Probably not.  Just chalk this up to an extreme trend like black lips. It’s not meant for everyone and while it does show a new look in beauty, just remember that trends that come on quick, usually go away just as fast.

Stick to the classic brow shape and what works best for you. You’ll always look in style. 

Special Discounts for Mom.

April 29, 2009 in Other News

It’s Mother’s Day coming soon, and do you have a special gift for mom? I do…  But if you’re stumped, check out my special eyebrow shaping offers, just in time for Mother Day!

200904280932 Special Discounts for Mom.

* NEW YORK LOCATION

Janet Rufin’s Parlour

25 W. 19th Street NY

212 627-2243

Wed  11-7  Thur 11-7  Fri 11-8

MOTHER’S DAY SPECIAL: Treat Mom and save 20% off Brow Shaping Services with Elke for the Month of May. Mention code “Mom’s Day” when booking appointment or purchasing Gift Certificate.

To purchase or make appointment, please call the salon! See you there… elke

Elke brings brow services to NYC!

March 13, 2009 in Other News

If you’re in NYC, you’re so in luck! Why? Starting March 24th, I will be doing brows at the super chic salon, Janet Rufin’s Parlor in Manhattan.

200903120949 Elke brings brow services to NYC!

Janet Rufin’s Parlour

25 W. 19th Street NY

212 627-2243

Wed  11-7

Thur 11-7

Fri 11-8

Janet’s salon is a premiere, top rated hair salon as seen in Allure and New York Magazine and I’m thrilled to be able to offer all my brow services to Manhattan, like The Model Brow Service:

Elke’s Model Brow service offers a highly customized, no stencil approach to getting the perfect brow shape for your face and bone structure. A complete analysis starts the 30 minute procedure, where you can get your brows either waxed, or tweezed, as per client request. The service is then completed with brow makeup and tips and tricks to get your brows looking model perfect. Also, the normal 30 day waiting period is not needed to get your brows on the right track. Two weeks is all that’s needed to start getting your brows back on track and corrected, since Elke’s speciality is reshaping and fixing botched up eyebrow jobs; usually in one visit.

You can read the Press Release here

The Model Eyebrow™ Service offers a precise eyebrow shaping every time. With a bi-coastal clientele, Elke travels to Los Angeles and New York to maintain her private celebrity and model clientele’s eyebrows. And with rave reviews already on CitySearch.com and Yelp.com, people have come in as far as San Francisco, Singapore, Chicago, and Connecticut for Elke’s Signature Service.

February Client Special

February 10, 2009 in Other News

heart 65 February Client Special

Can you believe it’s almost Valentine’s Day? Me neither. But who says that Valentine’s Day is only for the lucky romantics? I say, it’s for everyone. So for the entire month of February, I’m offering to my NY  clients, a special 20/20 offer.

Book an eyebrow shaping appointment for you and your friend and get 20% off both services.

Policies:

  • Available to both new and existing clients.
  • Both bookings must be made back to back.

Book online:

themodelbrow.com

Eyebrow No-No #2

January 19, 2009 in Other News

In doing eyebrows, I see these 5 common eyebrow no-no’s almost every day.

LIke:

2. Arch in the wrong place

What do all of these images have in common? The arch is in the wrong place.

200901021631 Eyebrow No No #2

200901021632 1 Eyebrow No No #2

200901021632 Eyebrow No No #2

Or, in most cases, the arch is too far out. This happens when the arch

is created by a pencil lining up to the side of the nose, up to the

outside iris of the eye. Nope. That’s not the right placement. What

happens is that the eyes actually end up looking crossed eyed

(especially in photos), and does not make the eyes look wide set, like you think they would.

Fix: Tweeze a few more hairs so the arch moves in closer to the middle of the eye

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As seen in:

elkevonf posted a photo:iVillage  The "It List"The "IT" List: Edgy looks for Summer.  According to celebrity brow guru and makeup artist Elke Von Freudenberg, you can achieve this look by straightening the line from the beginning to the arch and saying bye-bye to softly curved, skinny shapes.
Edgy Looks for Summer > Straighten Out Those Brows!
Eyebrow Specialist in brow shaping,correction and redesign. | Brow Shaping | Brow Tweeze or Wax | Custom Brow & Lash Tint

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