“My whole experience has been working in the salon. I know what an esthetician and a salon owner goes through to get a client, keep a client and how hard it is to set yourself apart in this industry.

I’ve been a licensed Esthetician and Makeup Artist for over 35 years. I started as a Celebrity Makeup Artist in Los Angeles working on celebrities and models, doing photo shoots, runway, the red carpet, and all the major awards shows for 25 years. I also worked in salons doing facials, waxing and brows, in Los Angeles and New York before starting my own namesake brow salon in NYC in 2010.

When I started my elke® brow line, I knew I wanted it to be something that worked for all brow types and shades. It had to be unique, fashionable and easy to use. The success of my personal brow line then lead me to branch out and offer more variety in products, education and certification for the salon professional.

Our commitment to excellence, customer service, with unique products and services to our industry is what we strive for.

As a salon owner, trainer, esthetician and brow specialist to beauty professionals in the salon industry, I’m honored to bring to you my experience and expertise to help make your business as successful as you’ve dreamed of.”

Elke Von Freudenberg

CEO
Salon Owner
Esthetician
Brow Specialist