My whole experience for over 25+ years has been working in the salon. I’ve been a licensed Esthetician and Makeup Artist for over 35 years. I started as a Celebrity Makeup Artist in Los Angeles working on celebrities and models, doing photo shoots, runway, the red carpet, and all the major awards shows for 25 years.

Then I worked for Aveda for 9 years as a Makeup Specialist for their Salons and Account Executives, traveling the country showing the latest trends in beauty, sales and technique. 

Now my soul focus is on brows, which started in Los Angeles and now in NYC with my own namesake brow salon and brow products. 

I know all about what a beauty professional and a salon owner goes through to get a client, keep a client and how hard it is to set yourself apart in this industry. In my experience?  Passion, knowledge, professionalism and experience is KEY.

Which lead me to creating our Education Division to provide professional products, online courses and certifications that help expand your talent and knowledge. I’m honored to bring you my experience and expertise to help make your business as successful as you’ve dreamed of.

Any questions? Don’t hesitate to reach out.

elke