“I’ve been a licensed Esthetician and Makeup Artist since 1982. I started as a Celebrity Makeup Artist in Los Angeles working on celebrities, models, photo shoots, runway, the red carpet, and all the major awards shows for 25 years, before moving to New York. I also was a Advanced Trainer for Aveda for 8 years, training their Account Executives and salons in makeup techniques in their makeup line. I worked in salons doing facials and waxing and brows, in Los Angeles and New York before starting my own brow salon in NYC in 2010. 

My whole experience has been working in the salon. I know what an esthetician and a salon owner goes through to get a client, keep a client and how hard it is to set yourself apart in this industry. When I started my brow line, I knew I wanted it to be something that worked, actually worked for a majority of brow types and shades. It had to be unique, fashionable and easy to use.   I’m honored to bring my experience and expertise being in the salon, as a salon owner, trainer, esthetician and brow specialist to beauty professionals in the salon industry.”

elke von freudenberg



With OVER 2,500 CLIENTS & 400+ 5 STAR REVIEWS, Elke Von Freudenberg is considered one of the best eyebrow shaping experts in the country.

A licensed Esthetician since 1982 in CA and NY, today Elke helms an impressive career as a renowned beauty and eyebrow specialist in NYC.

Also a long time photography, editorial and runway makeup artist, Elke’s work has been seen on Kate Moss, Ron Livingston, Angelica Houston, Jamie Fox, Blyth Danner, Alexandra Paul, James Franco, Allure, Harper’s Bazaar, Elle, Bride, New York Magazine, New Beauty, Dolce & Gabana, Diane Von Furstenberg, Calvin Klein and Ralph Lauren.

With over 25 years in the business, Elke realized that a high fashion brow collection that worked was needed for the salon industry. The ‘elke’ Brow Collection was born with the Brow Specialist in mind.

  • Von Freudenberg Enterprises, Owner
  • Model Brow® *Master Specialist
  • Licensed Esthetician NY-CA
  • Eyebrow Expert
  • Celebrity Makeup Artist


elke : the brow collection

Elke’s line was created for retail/wholesale to present a high fashion, elegant edition to a client’s vanity table, as well as a truly modern esthetic appeal and variety for the beauty professional.



The Elke Von Freudenberg signature collection of brow products includes shadows, pencils, brow growth products, and groomers.  Each product is carefully formulated & personally created to balance the features of each individual.

To maintain that glamorous appeal, Elke’s brow collection consists of innovative products to create the high fashion brow look.


is to provide innovative products that help women enhance their natural beauty with a high fashion twist.


THE BROW COLLECTION is carefully formulated & personally created by Elke to balance the features of each individual. Elke developed her Brow Collection to help design the perfect brow. Every product is formulated to help the client achieve perfection at home.


Elke personally develops new formulations and shades that replicate the looks inspired by the beauty & fashion world. Maintaining the elegant look as well as the innovative collection is the standard that her high caliber clientele appreciates.