Born in Munich, Germany, Elke came to the US when she was just 6 months old. As a little girl, she was known for ripping apart her mom’s fashion magazines, being fascinated with the faces in her Vogue and Bazaar magazines. Trying to paint her face one day with watercolor at the age of 5, led her mom to believe that beauty just might be in her future.
Elke got her Esthetician’s license in Los Angeles the same month she graduated high school, starting as a photography makeup artist, which she did over 25 years. Elke’s keen eye for detail, color and composition brought her to NYC, to do editorial photo shoots and fashion shows for NY Fashion Week for Diane Von Furstenberg, Calvin Klein, Dolce & Gabana and many others, during the supermodel thin eyebrow era, working with supermodels like Kate Moss, Nicki Taylor, Veronica Webb.
When the supermodel era died, she continued working on brows, but this time, helping models and celebrities to grow them back. Working in salons in NYC, she soon opened her very own Signature Brow Salon in FlatIron and became one of the leading eyebrow experts in the country, praised by beauty editors of Allure, New Beauty, Bride, New York Magazine and many others.
While working with clients helping them to grow back their brows from either chemo, scars and disfigurements, her first product was her infamous Brow Scrub. That grew into her Signature Brow Collection that is now sold online as well as in top beauty salons across the country.
“MY BRAND PHILOSOPHY is to provide innovative products that help women enhance their natural beauty with a high fashion twist.
THE BROW COLLECTION is carefully formulated & personally created by me to balance the features of each individual. I developed my Brow Products to help design the perfect brow.
I personally develop new formulations and shades that replicate the looks inspired by the beauty & fashion world. Maintaining an elegant look as well as the innovative products that work is my standard” – Elke Von Freudenberg
About The Brow Collection
Our signature brow line was created to present a high fashion, elegant edition to a client’s vanity table, as well as a truly modern esthetic appeal and variety.
Our Brand Philosophy
is to provide innovative products that help women enhance their natural beauty with a high fashion twist.
High Quality Products
Elke personally develops new formulations and shades that replicate the looks inspired by the beauty & fashion world. Maintaining the elegant look as well as the innovative collection is the standard that her high caliber clientele appreciates.