In 2004, Elke founded her own salon and later launched her own brow product line. Today, Elke serves over 2,500 clients in her salon in New York City. Her signature brow service, The Model Brow® service, was developed and honed through years of brow shaping experience. Elke specializes in fixing and reshaping brows by customizing and enhancing the shape of her client’s brows without the use of stencils. While Elke prefers to only work with tweezers and small scissors, clients may choose from tweezing, waxing or a combination of both.