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FreshGuide New York City

FreshGuide to Exploring NoMad Tuesday
– by Marisa Tom –

“New York Magazine nailed it when it labeled NoMad, that random, slightly creepy neighborhood marked by countless wig shops, shady characters, and discount denim stores. Short for North of Madison Square Park, the gray area ranges from 23rd to 30th streets along Broadway. Aside from NoMad’s most well-known gem, The Ace Hotel, it’s hard to file this ‘hood under any particular category. One thing we can count on, though, is that it will inevitably develop — just like every other nook and cranny of Manhattan. Until then, what to do with the last unnamed neighborhood? Here are my top NoMadic picks (no wigs were worn or purchased during the research of this post).


Your brows are in luck; one of my favorite waxing spots happens to be smack dab in the middle of NoMad. Elke von Freudenberg’s The Model Brow (1140 Broadway, 917-475-6845) recently moved into a new, roomy studio space on Broadway. The setup is clean and sleek, and Elke and her staff shape killer brows. I’m very, very particular about hair removal (and you should be too), so I’m happy to report that The Model Brow makes the entire experience stress free. Just remember: no walk-ins, appointment only!”

(via Exploring NoMad, New York City’s Undiscovered Neighborhood )